You have to pay urgently to some providers, and after several tries, your bank website is unreachable. You have been chasing a promotion to renew some equipment. The promotion appears, but when you try to load the website, you receive only error messages.
As clients, we all have experienced this more than once. We hate the website, and we don’t feel like giving it another chance. It will take a long time to forget the bad experience.
On the other side, as online business owners, we don’t want to suffer this because we understand its cost for our pockets and reputation!